Games such as a Solitaire, Mahjong and Minesweeper have been staples of the Windows OS for over 30 years! Our game experience in Win10-11 are beautifully designed and advertisers can feel confident that their ads will be seen in a brand safe and fraud free environment. Myth: Microsoft Casual Games are played on a small screen in which the ads are hard to see.įact: +90% of Microsoft Casual Games are played in a large screen desktop and laptop environment. Fun Fact, overall, the number of female gamers out numbers the men 55% to 46%. Myth: The single biggest demographic in Microsoft Casual Games sphere are kids.įact: Majority of our gamers are in mid to late life than there are gamers under the age of 18. Microsoft Casual Games are not just for geeky college students or cat-loving nanas, these are games with rich history for everyone and its everywhere Microsoft Win10 & Win11 is shipped. Many of these tend to be negative stereotypes, and so because we love and value the diversity of our audience, we have decided that it is time to bust a few myths, starting now: However, in spite of all of this my team still regularly comes up against the stereotypical misconceptions that have plagued the casual games industry since the early days. This sector with the potential to reach millions of consumers across the lifestyle market we believe is a brand safe and cost effective place for all advertisers to invest their digital dollars. Advertising is and always will be secondary. We started with building a massive community of people who escape the day-to-day stresses for an enjoyable and challenging gaming experience. Building the best games is the core segment of our business here at Microsoft Casual Games.
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